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Baolu Yiteng (Zhejiang) Packaging New Materials Co., Ltd.

How Wipes Packaging Adapts to Different Consumer Needs

In the modern consumer market, wipes, as a versatile and convenient cleaning product, have penetrated into all aspects of our daily life. However, different consumers have different needs for wipes and their packaging. In order to meet these diverse needs, the design of wipes packaging is also constantly innovating and evolving. This article will start from four subheadings to explore how wet towel packaging can adapt to different consumer needs.


Portable Design to Meet Outdoor and Travel Needs


For consumers who often go out, travel or outdoor activities, the portability of wipes is one of their most concerned factors. In order to meet the needs of this part of the consumer, wet towel packaging usually uses a lightweight, compact design, easy to carry and store. For example, some wipes brands will introduce portable wipes in small packages that are easy for consumers to put in their pockets or backpacks and access at any time. In addition, some wipes packaging is also equipped with a portable buckle or hook design, which is convenient for consumers to hang it on a handbag or stroller, further improving portability.


The Concept of Environmental Protection to Attract Environmentally Conscious Consumers


With the increasing awareness of environmental protection, more and more consumers are beginning to pay attention to the environmental performance of products. For wet wipes packaging, the use of environmentally friendly wet wipes packaging materials, reduce packaging waste and other environmental measures have become a trend. In order to meet the needs of this part of the consumer, some wipes brands began to use recyclable materials to make packaging, such as paper, bamboo fiber, and so on, while reducing the amount of packaging materials, reduce waste generation. In addition, some brands have introduced reusable wipes packaging, such as packaging designs with zippers or LIDS, to facilitate consumers to recycle the packaging after using the wipes, further reducing the impact on the environment.


Personalized Customization to Meet the Aesthetic Needs of Different Consumers


In today's increasingly diversified consumer needs, personalized customization has become a trend. For the packaging of wet wipes, different consumers have different preferences for the appearance, color, pattern and other elements of the packaging. In order to meet the needs of this part of consumers, some wipes brands began to provide personalized customization services, so that consumers can choose the appearance and pattern of the package according to their preferences. For example, some brands will introduce different colors, patterns and shapes of wet towel packaging, for consumers to choose; At the same time, some brands also allow consumers to upload their own photos or design patterns, customized wipes packaging. This personalized customized service not only meets the aesthetic needs of consumers, but also enhances the uniqueness and attractiveness of the product.


Multi-functional Design to Meet the Needs of Families and Special Needs


In addition to basic cleaning functions, wipes can be used for a variety of scenarios and special needs. For example, baby wipes need to be mild and non-irritating; Kitchen wipes need to have the function of oil removal and decontamination; And some special purpose wipes such as disinfection wipes, deodorizing wipes, etc., also need to have corresponding functions. In order to meet these different scenarios and special needs, the wipes packaging also needs to be adjusted accordingly. For example, some wipes brands will introduce special wipes packaging for different scenes, such as baby wipes packaging, kitchen wipes packaging, etc.; At the same time, some brands will also indicate the main functions and application scenarios of wipes on the packaging, so as to facilitate consumer choice and use. This multi-functional design not only meets the special needs of different consumers, but also improves the practicality and competitiveness of the product.